Add Value Realty
It's all in the name
Here’s something you’re not going to hear anywhere else: not much of the real estate market is designed to help you as the vendor get the best possible result from your sale.
Why? Because the model means agents can sell you the world to gain your listing, then bargain you down on price – you’ll need to “meet the market” in order to sell so they collect their commission, and move on to the next sale.
If you don’t think that sounds fair, we could say, don’t hate the player – hate the game.
Which is exactly why we set up Add Value Realty: because the game needs to change.
We put our clients at the centre of everything we do.
Add Value Realty is creating a new model for selling real estate.
Instead of working for you, we work alongside you as your trusted advisor, guiding you through each step and putting you at the centre of the process where you belong so you’re not left feeling like an outsider looking in.
1: We work to a Master Agency model and fee structure.
Add Value’s model starts by thoroughly researching the market at the outset so we can explain the various options to you. We can then set the strategy, design a bespoke marketing campaign and appoint the project team, based upon asset class and location, to manage the sale on your behalf.
This model allows us to achieve a greater market reach by incentivising agents from other real estate agencies, lawyers, and other professionals to also introduce their clients to your property.
By increasing the number of prospective purchasers across a wider network, you achieve a better sale price in a way a sole agency simply can’t achieve.
This gives you the peace of mind that we uncover all available buyers by sharing our commission but to ensure our service provides you with exceptional value, where the purchaser is introduced by the Add Value Realty project team, we charge you less.
2: We provide detailed, reporting and recommendations about what’s happening throughout the sale of your property
Add Value’s experienced campaign management provides vendor reports with market research, recent sales data, advertising campaign performance data, and more.
We believe you deserve complete visibility into the sales process. You’ll see the response to our media channels so we can discuss progress throughout the campaign, evaluate performance, agree changes as necessary to target more buyers, and keep you advised at all times.
That way you can make the most informed decisions, with the greatest possible knowledge.
3: Your reason for selling is critical to us.
Knowing your primary objective in selling allows us to design a strategy and sales campaign to achieve this.
Where your timeframe allows, we can suggest strategies to enhance your sale price, such as addressing outstanding repairs, redecoration, or negotiating leases before going to market to optimise your sale price.
It matters, because the better we understand your goals – the better we can do our job.
4: No margins on third party suppliers
With over 30 years of experience in real estate, we’ve seen it all. For example, putting additional margins on fixed cost third party items like LIM Reports and advertising is common practice.
At Add Value, we’d rather get paid for the work we actually do – like selling your property for the best possible price – rather than just adding a margin onto the true costs.
Call us crazy (and people have), but we don’t think it’s fair, ethical, or even good business to bill you extra for small things you’re already paying for anyway.
We know it’s common practice, but we stand for changing the game – not playing by its rules.
What we sell
Residential
New Zealand’s residential market is a challenging environment in 2025, with more properties on offer than at any time in the last 10 years.
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That’s why setting the right strategy, crafting the best story for your property, and investing carefully in marketing is so important.
At Add Value, we’ll help you maximise your property’s value and get you front of mind with potential buyers.
Commercial
Add Value has over 30 years experience in selling commercial real estate, and in helping owners negotiate high value, long-term leases.
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We understand the factors that drive the commercial market and have an wide network of contacts in New Zealand and overseas.
We use extensive research and pride ourselves on knowing what buyers are looking for – and in finding the best way to maximise your offering to get prospects interested and engaged.
Lifestyle
Lifestyle properties are all about finding the right story to create emotional engagement with as many potential buyers as possible.
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With New Zealand’s ageing population and the 55+ demographic controlling an incredible 60% of the country’s net wealth, Add Value believes this is a market that is going to grow.
Let us help you unlock the potential of your lifestyle property today, so you can make the most of your lifestyle, too.
Storytelling Sells
Great stories are at the heart of great advertising campaigns, whether for large brands – or your property.
Marketing is the platform we put your property on to reach the people who are going to buy. Storytelling is what we do to gain and hold their interest, get them to engage with the idea of becoming its new owners, and move them towards picking up the phone.
We harness the power of emotion, and seek to capture the imagination of passive buyers as well as those actively looking.
Have you wondered why real estate marketing is so often the same? We believe you should stand out. That’s why our Add Value team includes professional writers to craft the stories that help sell our properties for a premium, not real estate agents cutting and pasting cookie-cutter content, or using ChatGPT for convenience.
As well as premium copy, we also take fantastic pictures and video, shoot dramatic drone footage, and curate it all into a narrative that will bring your property alive in the minds of our audience.
Our Clients
Don’t just take our word for it
I never expected to feel so supported by a real estate team through the process and I just don't have the words to convey my gratitude.
I would - I have - I am recommending them to anyone who asks.
Our experience with Mike has been entirely different. He has offered us data from credible sources so he can substantiate what he says based on facts.
Mike's dedication to championing our interests, whilst conducting himself with utmost professionalism and integrity is outstanding.
He has kept us informed every step of the way. We know exactly what has or hasn't happened and the next steps. We know we are in safe and competent hands.
The Add Value Promise
Our promise to you as our client is simple – we’ll add value to your property transaction at every stage of the sale process by working alongside you as a trusted advisor providing professional real estate advice, instead of simply being engaged to sell at all costs.
We bring our absolute commitment, passion, and experience to every deal we’re involved in and we’ll sell your property just as though it were our own.
Because that’s the Add Value way.
Contact us today to discuss how we can help.